Last updated: September 2026
1. About this policy
MIRUVE Ltd (“MIRUVE”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, register your interest in MIRUVE, contact us or otherwise interact with us.
MIRUVE Ltd is the controller responsible for the personal information described in this policy.
If you have any questions about this policy or how we use your personal information, you can contact us at:
Email: info@miruve.com
2. Information we collect
The personal information we collect depends on how you interact with us.
When you register your interest in MIRUVE, we may collect:
- your name;
- your email address;
- the location in which you would like to see a MIRUVE studio;
- how frequently you think you would attend;
- the times or days at which you would be most likely to attend; and
- any other information you choose to provide.
If you contact us directly, we may also collect the information contained in your correspondence and any contact details you provide.
When you use our website, we may collect certain technical information about your device and use of the website, including information collected through cookies and similar technologies. Please see our Cookie Policy for more information.
3. How we use your information
We may use your personal information to:
- record and manage your interest in MIRUVE;
- understand demand for MIRUVE studios in different locations;
- help us decide where future MIRUVE studios should open;
- help us plan classes, timetables, memberships and other services;
- keep you informed about MIRUVE developments where you have asked us to do so;
- let you know about studio openings, memberships and booking availability relevant to your area;
- respond to questions and enquiries;
- operate, maintain and improve our website;
- analyse how people interact with our website, where applicable; and
- comply with our legal and regulatory obligations.
4. Our lawful bases for using your information
UK data protection law requires us to have a lawful basis for processing personal information. The appropriate basis depends on why we are using your information.
We may rely on:
Consent where you have agreed to receive particular communications or where consent is otherwise required.
Legitimate interests where it is reasonably necessary for us to develop and operate MIRUVE, understand potential customer demand, respond to enquiries or improve our business and website, provided those interests are not overridden by your rights and interests.
Legal obligations where we need to process information to comply with a legal or regulatory requirement.
Where we rely on your consent, you can withdraw it at any time.
The ICO requires a privacy notice to identify the purposes for processing and the applicable lawful basis, rather than simply saying that a business will process information however it chooses.
5. MIRUVE updates and marketing
If you have asked to receive updates from MIRUVE, we may contact you by email about matters such as:
- new MIRUVE locations;
- studio opening dates;
- early access to bookings;
- memberships and class options;
- MIRUVE news and developments; and
- other relevant MIRUVE services or offers.
You can unsubscribe from marketing communications at any time by using the unsubscribe option included in our emails or by contacting us at hello@miruve.com.
We will not sell your personal information to other organisations for their own marketing purposes.
6. Who we share your information with
We may use trusted third-party service providers to help us operate MIRUVE.
These may include providers that help us with:
- website hosting and maintenance;
- website forms and registration;
- email communications;
- analytics;
- IT and data storage; and
- professional services.
Where another organisation processes personal information on our behalf, we take appropriate steps to ensure that the information is handled securely and in accordance with applicable data protection law.
We may also disclose personal information where required by law or where reasonably necessary to establish, exercise or defend legal rights.
7. International transfers
Some of the technology providers we use may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection requirements.
8. How long we keep your information
We will keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
If you register your interest in a future MIRUVE location, we may retain your information while we assess and develop potential locations and while you remain interested in hearing from us.
We will periodically review the information we hold and delete or anonymise personal information when we no longer have a legitimate reason to retain it.
If you unsubscribe from marketing communications, we may retain limited information necessary to record your preference and ensure that we do not inadvertently contact you again for that purpose.
9. Your rights
Depending on the circumstances, UK data protection law gives you rights in relation to your personal information.
These may include the right to:
- request access to the personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to delete your personal information in certain circumstances;
- ask us to restrict the processing of your information;
- object to certain uses of your information;
- request the transfer of certain information to you or another organisation; and
- withdraw your consent where we rely on consent.
These rights do not apply in every circumstance.
To exercise any of your rights, contact us at info@miruve.com.
10. Complaints
If you have concerns about how we use your personal information, please contact us in the first instance at hello@miruve.com.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Information Commissioner’s Office
The ICO confirms that privacy information should tell people about their data-protection rights, how to exercise them and their right to complain to the ICO.
11. Cookies
Our website may use cookies and similar technologies.
Some cookies are necessary for the website to function. Others may be used, subject to applicable requirements, to understand how visitors use our website or provide other functionality.
For more information about the cookies used on this website and the choices available to you, please see our Cookie Policy.
12. Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
13. Third-party links
Our website may contain links to websites or services operated by other organisations, including social media platforms.
Those organisations operate under their own privacy policies and we are not responsible for how they collect or use personal information.
We recommend reviewing the privacy information provided by any third-party website you visit.
14. Changes to this Privacy Policy
We may update this Privacy Policy as MIRUVE develops, our services change or our legal obligations change.
Any updated version will be published on this page and the “Last updated” date will be amended accordingly.
15. Contact us
If you have questions about this Privacy Policy, your personal information or your data protection rights, please contact:
MIRUVE Ltd
Email: info@miruve.com